What’s your number?

What’s your number?

Great tool from BBC via UN Population Fund that calculates where you stand in history given that 7 Billion people will soon be alive on Earth.

http://www.bbc.co.uk/news/world-15391515

My son just turned 13. He’s the 5.98 billionth & I was the 2.9 Billionth.

He’s more worried about sustainability, the environment,  about being fair and his effect on others than I ever was. That’s good, because he & his generation need to.

And brands that want relationships with that generation need to too. That is not a CSR program either. That means having it entwined in your brand essence, because if it is simply lipservice, these smart teenagers spot it a mile away.

What’s your number?