In the face of difficult times, practical actions can inspire.
My friend Noel Penrose shared with me some thoughts, articles and advice that he put together to help ground his sons who are at University and face an uncertain future according to the media-driven gloom merchants.
The notes are optimistic, practical, pragmatic, useful and bristling with suggested actions. Noel makes references to many inspiring people from Martin Luther King to Bill Gates. The most inspiring person of all is Nick Vujicic – “Get Back Up”.
Noel’s advice to his boys is just the kind of advice most companies and most brands need to thrive and survive in the 21st Century. By taking actions that are achievable, short term, testable and positive, brands can build towards providing meaningful experiences for consumers. At the same time, brands have to operate under developing needs for societal sustainability via conscious commerce business models such as that led by Unilever’s Paul Polman.
Noel seeks to inspire his family and community.
Paul seeks to inspire his near 200,000 staff and 2 Billion customers.